{"id":6148,"date":"2026-09-21T20:26:00","date_gmt":"2026-09-21T18:26:00","guid":{"rendered":"https:\/\/wroclaw.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=6148"},"modified":"2026-09-21T21:10:16","modified_gmt":"2026-09-21T19:10:16","slug":"jak-sprowadzic-uzytkownikow-na-strone-www-warsztat-meta-ads-dla-poczatkujacych","status":"publish","type":"wcb_session","link":"https:\/\/wroclaw.wordcamp.org\/2026\/session\/jak-sprowadzic-uzytkownikow-na-strone-www-warsztat-meta-ads-dla-poczatkujacych\/","title":{"rendered":"Jak sprowadzi\u0107 u\u017cytkownik\u00f3w na stron\u0119 WWW &#8211; warsztat Meta Ads dla pocz\u0105tkuj\u0105cych"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Prowadzisz ma\u0142\u0105 firm\u0119 i chcesz sprowadzi\u0107 wi\u0119cej ruchu na swoj\u0105 stron\u0119? Ten warsztat jest dla Ciebie. Krok po kroku poka\u017c\u0119, jak za\u0142o\u017cy\u0107 i skonfigurowa\u0107 konto reklamowe Meta, zainstalowa\u0107 Pixel na stronie opartej o WordPressa, przygotowa\u0107 prost\u0105 kreacj\u0119 reklamow\u0105 oraz uruchomi\u0107 pierwsz\u0105 kampani\u0119 nastawion\u0105 na ruch na stronie docelowej. Om\u00f3wimy te\u017c podstawowe zasady optymalizacji reklam, oraz nauczysz si\u0119 por\u00f3wnywa\u0107 dane z Meta Ads z tym, co pokazuje Twoja strona, by wiedzie\u0107, czy reklama faktycznie dzia\u0142a. Wychodzisz z warsztatu z gotow\u0105, dzia\u0142aj\u0105c\u0105 kampani\u0105.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prowadzisz ma\u0142\u0105 firm\u0119 i chcesz sprowadzi\u0107 wi\u0119cej ruchu na swoj\u0105 stron\u0119? Ten warsztat jest dla Ciebie. Krok po kroku poka\u017c\u0119, jak za\u0142o\u017cy\u0107 i skonfigurowa\u0107 konto reklamowe Meta, zainstalowa\u0107 Pixel na stronie opartej o WordPressa, przygotowa\u0107 prost\u0105 kreacj\u0119 reklamow\u0105 oraz uruchomi\u0107 pierwsz\u0105 kampani\u0119 nastawion\u0105 na ruch na stronie docelowej. Om\u00f3wimy te\u017c podstawowe zasady optymalizacji reklam, oraz [&hellip;]<\/p>\n","protected":false},"author":15890890,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1791030600,"_wcpt_session_duration":5400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6184],"footnotes":""},"session_track":[24],"session_category":[44],"class_list":["post-6148","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-3-warsztaty","wcb_session_category-warsztat"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phe2Xs-1Ba","session_date_time":{"date":"3 pa\u017adziernika, 2026","time":"14:30"},"session_speakers":[{"id":"6184","slug":"paulina-grebowiec","name":"Paulina Gr\u0119bowiec","link":"https:\/\/wroclaw.wordcamp.org\/2026\/speaker\/paulina-grebowiec\/"}],"session_cats_rendered":"Warsztat","_links":{"self":[{"href":"https:\/\/wroclaw.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/6148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wroclaw.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/wroclaw.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/wroclaw.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/15890890"}],"version-history":[{"count":1,"href":"https:\/\/wroclaw.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/6148\/revisions"}],"predecessor-version":[{"id":6149,"href":"https:\/\/wroclaw.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/6148\/revisions\/6149"}],"speakers":[{"embeddable":true,"href":"https:\/\/wroclaw.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/6184"}],"wp:attachment":[{"href":"https:\/\/wroclaw.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=6148"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/wroclaw.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=6148"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/wroclaw.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=6148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}